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are the most junior, so that they can speak freely without the possibility of contradicting what's already been said by somebody more important.

Four minutes left… How many Irish– sorry, sorry

Well, look, the very last thing that I can say about creativity is this: it's like humor. In a joke, the laugh comes at a moment when you connect two different frameworks of reference in a new way.

Example: there's the old story about a woman doing a survey into sexual attitudes who stops an airline pilot and asks him, amongst other things, when he last had sexual intercourse. He replies “Nineteen fifty eight.” Now, knowing airline pilots, the researcher is surprised, and queries this. “Well,” says the pilot, “it's only twenty-one ten now.”

We laugh, eventually, at the moment of contact between two frameworks of reference: the way we express what year it is and the 24-hour clock.

Now, having an idea, a new idea, is exactly the same thing. It's connecting two hitherto separate ideas in a way that generates new meaning.

Now, connecting different ideas isn't difficult, you can connect cheese with motorcycles or moral courage with light green, or bananas with international cooperation. You can get any computer to make a billion random connection for you, but these new connections or juxtapositions are significant only if they generate new meaning.

So as you play you can deliberately try inventing these random juxtapositions, and then use your intuition to tell you whether any of them seem to have significance for you. That's the bit the computer can't do. It can produce millions of new connections, but it can't tell which one smells interesting.

And, of course, you'll produce some juxtapositions which are absolutely ridiculous, absurd. Good for you!

Because Edward de Bono (who invented the notion of lateral thinking) specifically suggests in his book PO: Beyond Yes and No that you can try loosening up your assumptions by playing with deliberately crazy connections. He calls such absurd ideas “Intermediate Impossibles.”

And he points out the use of an Intermediate Impossible is completely contrary to ordinary logical thinking in which you have to be right at each stage.

It doesn't matter if the Intermediate Impossible is right or absurd, it can nevertheless be used as a stepping stone to another idea that is right. Another example of how, when you're playing, nothing is wrong.

So, to summarize: if you really don't know how to start, or if you got stuck, start generating random connections, and allow your intuition to tell you if one might lead somewhere interesting.

Well, that really is all I can tell you that won't help you to be creative. Everything.

And now, in the two minutes left, I can come to the important part, and that is, how to stop your subordinates {from} becoming creative too, which is the real threat.

Because, believe me no one appreciates better than I do what trouble creative people are. And how they stop decisive, hard-nosed bastards like us from running businesses efficiently.

I mean, we all know, we encourage someone to be creative, the next thing is they're rocking the boat, coming up with ideas, and asking us questions. Now if we don't nip this kind of thing in the bud, we'll have to start justifying our decisions by reasoned argument. And sharing information — the concealment of which gives us considerable advantages in our power struggles.

So, here's how to stamp out creativity in the rest of the organization and get a bit of respect going.

One: Allow subordinates no humor, it threatens your self-importance and especially your omniscience. Treat all humor as frivolous or subversive.

Because subversive is, of course, what humor will be in your setup, as it's the only way that people can express their opposition, since (if they express it openly) you're down on them like a ton of bricks.

So let's get this clear: blame humor for the resistance that your way of working creates. Then you don't have to blame your way of working. This is important. And I mean that solemnly. Your dignity is no laughing matter.

Second: keeping ourselves feeling irreplaceable involves cutting everybody else down to size, so don't miss an opportunity to undermine your employees' confidence.

A perfect opportunity comes when you're reviewing work that they've done. Use your authority to zero in immediately on all the things you can find wrong. Never, never balance the negatives with positives, only criticize, just as your school teachers did.

Always remember: praise makes people uppity.

Third: Demand that people should always be actively doing things. If you catch anyone pondering, accuse them of laziness and/or indecision. This is to starve employees of thinking time because that leads to creativity and insurrection. So demand urgency at all times, use lots of fighting talk and war analogies, and establish a permanent atmosphere of stress, of breathless anxiety, and crisis.

In a phrase: keep that mode closed.

In this way we no-nonsense types can be sure that the tiny, tiny, microscopic quantity of creativity in our organization will all be ours!

But! Let your vigilance slip for one moment, and you could find yourself surrounded by happy, enthusiastic, and creative people whom you might never be able to completely control ever again!

So be careful.

Thank you, and good night. Thank you.

“Solitude and Leadership” by William Deresiewicz

 

My title must seem like a contradiction. What can solitude have to do with leadership? Solitude means being alone, and leadership necessitates the presence of others—the people you’re leading. When we think about leadership in American history we are likely to think of Washington, at the head of an army, or Lincoln, at the head of a nation, or King, at the head of a movement—people with multitudes behind them, looking to them for direction. And when we think of solitude, we are apt to think of Thoreau, a man alone in the woods, keeping a journal and communing with nature in silence.

Leadership is what you are here to learn—the qualities of character and mind that will make you fit to command a platoon, and beyond that, perhaps, a company, a battalion, or, if you leave the military, a corporation, a foundation, a department of government. Solitude is what you have the least of here, especially as plebes. You don’t even have privacy, the opportunity simply to be physically alone, never mind solitude, the ability to be alone with your thoughts. And yet I submit to you that solitude is one of the most important necessities of true leadership. This lecture will be an attempt to explain why.

We need to begin by talking about what leadership really means. I just spent 10 years teaching at another institution that, like West Point, liked to talk a lot about leadership, Yale University. A school that some of you might have gone to had you not come here, that some of your friends might be going to. And if not Yale, then Harvard, Stanford, MIT, and so forth. These institutions, like West Point, also see their role as the training of leaders, constantly encourage their students, like West Point, to regard themselves as leaders among their peers and future leaders of society. Indeed, when we look around at the American elite, the people in charge of government, business, academia, and all our other major institutions—senators, judges, CEOs, college presidents, and so forth—we find that they come overwhelmingly either from the Ivy League and its peer institutions or from the service academies, especially West Point.

So I began to wonder, as I taught at Yale, what leadership really consists of. My students, like you, were energetic, accomplished, smart, and often ferociously ambitious, but was that enough to make them leaders? Most of them, as much as I liked and even admired them, certainly didn’t seem to me like leaders. Does being a leader, I wondered, just mean being accomplished, being successful? Does getting straight As make you a leader? I didn’t think so. Great heart surgeons or great novelists or great shortstops may be terrific at what they do, but that doesn’t mean they’re leaders. Leadership and aptitude, leadership and achievement, leadership and even ex­cellence have to be different things, otherwise the concept of leadership has no meaning. And it seemed to me that that had to be especially true of the kind of excellence I saw in the students around me.

See, things have changed since I went to college in the ’80s. Everything has gotten much more intense. You have to do much more now to get into a top school like Yale or West Point, and you have to start a lot earlier. We didn’t begin thinking about college until we were juniors, and maybe we each did a couple of extracurriculars. But I know what it’s like for you guys now. It’s an endless series of hoops that you have to jump through, starting from way back, maybe as early as junior high school. Classes, standardized tests, extracurriculars in school, extracurriculars outside of school. Test prep courses, admissions coaches, private tutors. I sat on the Yale College admissions committee a couple of years ago. The first thing the admissions officer would do when presenting a case to the rest of the committee was read what they call the “brag” in admissions lingo, the list of the student’s extracurriculars. Well, it turned out that a student who had six or seven extracurriculars was already in trouble. Because the students who got in—in addition to perfect grades and top scores—usually had 10 or 12.

So what I saw around me were great kids who had been trained to be world-class hoop jumpers. Any goal you set them, they could achieve. Any test you gave them, they could pass with flying colors. They were, as one of them put it herself, “excellent sheep.” I had no doubt that they would continue to jump through hoops and ace tests and go on to Harvard Business School, or Michigan Law School, or Johns Hopkins Medical School, or Goldman Sachs, or McKinsey consulting, or whatever. And this approach would indeed take them far in life. They would come back for their 25th reunion as a partner at White & Case, or an attending physician at Mass General, or an assistant secretary in the Department of State.

That is exactly what places like Yale mean when they talk about training leaders. Educating people who make a big name for themselves in the world, people with impressive titles, people the university can brag about. People who make it to the top. People who can climb the greasy pole of whatever hierarchy they decide to attach themselves to.

But I think there’s something desperately wrong, and even dangerous, about that idea. To explain why, I want to spend a few minutes talking about a novel that many of you may have read, Heart of Darkness. If you haven’t read it, you’ve probably seen Apocalypse Now, which is based on it. Marlow in the novel becomes Captain Willard, played by Martin Sheen. Kurtz in the novel becomes Colonel Kurtz, played by Marlon Brando. But the novel isn’t about Vietnam; it’s about colonialism in the Belgian Congo three generations before Vietnam. Marlow, not a military officer but a merchant marine, a civilian ship’s captain, is sent by the company that’s running the country under charter from the Belgian crown to sail deep upriver, up

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