The Autobiography of Mark Twain by Mark Twain (good book recommendations .TXT) 📕

before the Century people they would accept them, but if they were afraid to accept them he would simply need to offer them to any great publishing house in the country, and not one would decline them. If any should decline them, let me have the book. I was publishing my own book, under the business name of Charles L. Webster & Co., I being the company, and Webster being my business man, on a salary, with a one-tenth interest, and I had what I believed to be much the best equipped subscription establishment in the country.

I wanted the general’s book, and I wanted it very much, but I had very little expectation of getting it. I supposed that he would lay these new propositions before the Century people, that they would accept immediately, and that there the matter would end; for the general evidently felt under great obligations to the Century people for saving him from the grip of poverty by paying him $1,500 for three magazine articles which were well worth $100,000, and he seemed wholly unable to free himself from this sense of obligation; whereas, to my mind, he ought rather to have considered the Century people under very high obligations to him, not only for making them a present of $100,000, but for procuring for them a great and desirable series of war articles from the other heroes of the war, which, according to Gilder, they could never have got their hands on if he had declined to write.

I now went away on a long Western tour on the platform, but Webster continued to call at the general’s house and watch the progress of events.

Col. Fred Grant was strongly opposed to letting the Century people have the book, and was, at the same time, as strongly in favor of my having it.

The general’s first magazine article had immediately added 50,000 names to their list of subscribers and thereby established the fact that the Century people would still have been the gainers if they had paid General Grant $50,000 for the articles⁠—for the reason that they could expect to keep the most of these subscribers for several years, and, consequently, get a profit out of them in the end of $100,000 at least.

Besides this increased circulation, the number of the Century’s advertising pages at once doubled, a huge addition to the magazine’s cash income in itself⁠—(an addition of $25,000 a month, as I estimate it from what I have paid them for one-fifth of a page for six months⁠—$1,800).

The Century people had eventually added to the original check of $1,500 a check for a thousand dollars, after perceiving that they were going to make a fortune out of the first of the three articles.

This seemed a fine liberality to General Grant, who was the most simple-hearted of all men; but, to me, it seemed merely another exhibition of incomparable nonsense, as the added check ought to have been for $30,000 instead of $1,000. Col. Fred Grant looked upon the matter just as I did, and had determined to keep the book out of the Century people’s hands if possible. This action merely confirmed and hardened him in his purpose.

While I was in the West, propositions from publishers came to General Grant daily, and these propositions had a common form⁠—to wit: “only tell us what your best offer is and we stand ready to make a better one.”

These things had their effect. The general began to perceive, from these various views, that he had narrowly escaped making a very bad bargain for his book; and now he began to incline toward me, for the reason, no doubt, that I had been the accidental cause of stopping that bad bargain.

He called in George W. Childs of Philadelphia and laid the whole matter before him and asked his advice. Mr. Childs said to me afterward that it was plain to be seen that the general, on the score of friendship, was so distinctly inclined toward me that the advice which would please him best would be advice to turn the book over to me.

He counseled the general to send competent people to examine into my capacity to properly publish the book and into the capacity of the other competitors for the book, and (this was done at my own suggestion⁠—Fred Grant being present) if they found that my house was as well equipped in all ways as the others, that he give the book to me.

The general sent persons selected by a couple of great law firms (Clarence Seward’s was one) to make examinations, and Col. Fred Grant made similar examinations for himself personally.

The verdict in these several cases was that my establishment was as competent to make a success of the book as was that of any of the firms competing.

The result was that the contract was drawn and the book was placed in my hands.

In the course of one of my business talks with General Grant he asked me if I felt sure I could sell 25,000 copies of his book, and he asked the question in such a way that I suspected that the Century people had intimated that that was about the number of the books that they thought ought to sell.6

I replied that the best way for a man to express an opinion in such a case was to put it in money⁠—therefore, I would make this offer: if he would give me the book I would advance him the sum of $25,000 on each volume the moment the manuscript was placed in my hands, adding that I would draw the first check immediately. If I never got the $50,000 back again, out of the future copyrights due, I would never ask him to return any part of the money to me.

The suggestion seemed to distress him. He said he could not think of taking in advance any sum of money large or small