Locomotive to the Past by George Schultz (iphone ebook reader .TXT) đ
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- Author: George Schultz
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The drawing-out, of course, was to ascertain the candidateâs knowledge of current eventsâand to establish how well-rounded he wouldâve been, vis-a-vis the range of topics, on which he would be expected to intelligently comment. (Key word seemed to be âintelligentlyâ.)
The extentâof the entire âexaminationââhad come as a bit of a shock! The younger man had been under the impression, that heâd simply be reading precise commercialsâfrom a precise, printed, script. And/or simply announcing song titlesâand artistsâof musical recordings.
âFour hours,â the chief executive had explainedâonce the ultra-thorough âinquisitionâ had finishedââis a helluva lot of time to fill⊠on the radio. You may not think so⊠but, it is.â
âIâm sure it is,â came the satisfying (to Mr. Garback) answer. âI have no doubt that it is.â
âWell, weâve recently discovered, that a few comments⊠mostly on, non-controversial, current, events⊠helps to build our listenership. We donât exactly know how much. Not yet, anyway. Kind of a new concept, you see. Another gut feeling⊠on my part! But, we all feel that it helps. So far⊠it hasnât hurt! Not so anyone would notice!â
Next, the head man guided the ânew bodyââfurther down the long corridor. They arrived, at another studioâthe one that was currently, in use. The interior was laid out, pretty muchâas was the âdummyâ site. The roomâfrom which the pair had just come.
The biggest differenceâand it was a gigantic changeâwas the fact that, in this venue, three of the walls were lined with shelves, upon shelves, of those âclunkyâ 78rpm records. Hundreds of them! Literally! The shelves appeared to resemble âlying-on-their-sideâ bins. The records, in them, all stood straight upâlibrary-style. The arrangement made inserting, and withdrawing, the discs much easier. More efficientâthan anyone couldâve imagined. Much more handyâin that day and age.
Jason had, by then, gotten so caught upâin the âsplendorâ, of the actual studioâthat heâd not noticed the tiny engineerâs booth. located to the right of the personality, who was then on the air. Not until the forty-something âpersonalityâ had wavedâthen, pointed directlyâat the engineerâs niche! The tiny cubicle was located, behind an, exceptionally-small, darkened, windowâsurrounded by a mountain, of those wall-mounted 78âsâin the studioâs west wall!
Mr. Garback pointed to a large, bright-red, loose-leaf notebookâspread open, on the desk/counterâin front of the on-the-air middle-aged male.
âThose are your commercials,â the president advised. âThe ones⊠the commercials⊠that happen to be, on a record, the engineer plays. Those you donât have to worry that much about. Thatâs just whatâs happened, you see! The engineer⊠he has the same copy. He simply goes ahead. He plays the âPlug-Uglyâ . . . as we call âem. And then? And then⊠he turns the show back to olâ Bernie. Bernie Bennett⊠heâs the guy, whoâs broadcasting now.â
It was at that point, that the aforementioned Bernie resumed his part, of the show. He made a quick commentâabout the prospects of the Tigers, vis-a-vis the upcoming seasonâthen, turned a dial, and played a previously-set-up recording, of Cow-Cow Boogie. by Freddie Slackâs band. As Ella Mae Morse sang the lyric, the man set up his next recordingâthen, sat back, in his overstuffed chair. Seconds later, he looked upâand waved at his poobah. And thenâat Jason.
âHe doesnât have another commercial⊠I donât think⊠until heâs played another record. Or maybe two records. But, heâs going to have to read the next one,â explained Mr. Garback. âWhile that recordâs playing⊠the next one⊠Bernie will go ahead, and familiarize himself, with whatever the blurb is. I think itâll be for Wonder Bread. Maybe for Hostess Cup Cakes. Same company, yâknow⊠makes both brands.â
The pair stood outside the windowâlooking into the studio, and taking in the expert actions, of âBernie Bennettâ (whose real name was Bernard Kwiatkowski). It had been quite an âeducationââa completely outstanding experienceâfor a, somewhat-amazed, Jason! But, a totally rewarding exposure!
After twelve or fifteen additional minutes, the two spectators wound upâback in the presidentâs office, once more. Jason was offered a job! Beginning at four oâclockâthat very afternoon! And starting at $80.00, a week!
While the salary was, probably, $10.00 or $15.00 higherâthan the average âradio personalityâ income, in those days, it was somewhat less than what Our Hero had been averaging, in the, physically-challenging, construction field. So, the new occupation would beâconsiderablyâless demanding! Considerably! Andâpotentiallyâmuch more rewarding! Also considerably! (Also potentially!)
That afternoonâat 3:59PMâJason had seated himself, in that big, comfortable, chair, behind the monster-sized microphone. Bernieâs final recordâwas just winding down. The experienced, highly-professional, âpersonalityâ, himself, was standing next to the new manâs chair. The experienced one, was bent overâfacing the mic. Brooks Garback stoodâsomewhat nervouslyâjust inside the studioâs door.
âAnd now,â began Bernie, as Jason removed the just-expired record from the turntable, to his rightâand replaced it with his showâs second selection. (His intended first recordingâhad already been positioned on the turntable to his left.)
âAnd now,â repeated the signing-off talent, âwe have a brand new radio personality⊠right here at WXXD! An exciting new talent! His name is Jimmy Root!â
Immediately, after the word âRootâ was out of Bernieâs mouth, the newârecently-namedââpersonalityâ, cut loose, with his, newly-chosen, theme: Benny Goodmanâs up-tempo recording, of Jersey Bounce! From the left turntable! And Our Hero was off and runningâin his brand new career!
Previously, there had taken place a goodly amount of ânegotiationââin the office, of Mr. Garback. Jasonâs pre-set salary, however, was not among the subjects discussed. Surprisingly, the firstâand, seemingly, most significantâobstacle, turned out to be his âstage nameâ. In the early-forties, almost everyoneâin the entire entertainment universeâhad possessed (or was assigned) an acceptable âstage nameâ.
He had heard his grandfather speakâmore than once or twiceâof a front-line station (WJR, in Detroit) having made a big deal, out of âlevelingâ, with its radio audience. Big-deal announcement! This had all taken placeâin the âgrowing more honestâ early-sixties. The
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