Short Fiction by Mack Reynolds (ready to read books .TXT) 📕

The man behind the desk was old-fashioned enough to wear glasses, but otherwise seemed the average aggressive executive type you expected to meet in these United States of the Americas. He was possibly in his mid-thirties and one of those alert, overeager characters irritating to those who believe in taking matters less than urgently.

He looked up and said snappily, “What can I do for you?”

Tracy dropped into an easygoing characterization. “You’re the people who sell the soap?”

“That is correct. What can I do for you?”

Tracy said easily, “Why, I’d like to ask you a few questions about the enterprise.”

“To what end, sir? You’d be surprised how busy a man I am.”

Tracy said, “Suppose I’m from the Greater New York News-Times looking for a story?”

The other tapped a finger on his desk impatiently. “Pardon me, but in that case I would be inclined to think you a liar. The News-Times knows upon which side its bread is spread. Its advertisers include all the soap companies. It does not dispense free advertising through its news columns.”

Tracy chuckled wryly, “All right. Let’s start again.” He brought forth his wallet, flicked through various identification cards until he found the one he wanted and presented it. “Frank Tracy is the name,” he said. “Department of Internal Revenue. There seems to be some question as to your corporation taxes.”

“Oh,” the other said, obviously taken aback. “Please have a chair.” He read the authentic looking, but spurious credentials. Tracy took the proffered chair and then sat and looked at the other as though it was his turn.

“My name is Flowers,” the Freer Enterprises man told him, nervously. “Frederic Flowers. Frankly, this is my first month at the job and I’m not too well acquainted with all the ramifications of the business.” He moistened his lips. “I hope there is nothing illegal⁠—” He let the sentence fade away.

Tracy reclaimed his false identity papers and put them back into his wallet before saying easily, “I really couldn’t say, as yet. Let’s have a bit of questions and answers and I’ll go further into the matter.”

Flowers regained his confidence. “No reason why not,” he said quickly. “So far as I know, all is above board.”

Frank Tracy let his eyes go about the room. “Why are you established, almost secretly, you might say, in this business backwoods of the city?”

“No secret about it,” Flowers demurred. “Merely the cheapest rent we could find. We cut costs to the bone, and then shave the bone.”

“Um-m-m. I’ve spoken to one of your salesmen, a Warren Dickens, and I suppose he gave me the standard sales talk. I wonder if you could elaborate on your company’s policies, its goals, that sort of thing.”

“Goals?”

“You obviously expect to make money, somehow or other, though I don’t see that peddling soap at three cents a bar has much of a future. There must be some further angle.”

Flowers said, “Admittedly, soap is just a beginning. Among other things, it’s given us a mailing list of satisfied customers. Consumers who can then be approached for future purchases.”

Frank Tracy relaxed in his chair, reached for pipe and tobacco and let the other go on. But his eyes had narrowed, coldly.

Flowers wrapped himself up in his subject. “Mr. Tracy, you probably have no idea of the extent to which the citizens of Greater America are being victimized. Let me use but one example.” He came quickly to his feet, crossed to a small toilet which opened off the office and returned with a power-pack electric shaver which he handed to Tracy.

Tracy looked at it, put it back on the desk and nodded. “It’s the brand I have,” he said agreeably.

“Yes, and millions of others. What did you pay for it?”

Frank Tracy allowed himself a slight smirk. “As a matter of fact, I got mine through a discount outfit, only twenty-five dollars.”

“Only twenty-five dollars, eh, when the retail price is supposedly thirty-five?” Flowers was triumphant. “A great bargain, eh? Well, let me give you a rundown, Mr. Tracy.”

He took a quick breath. “True, they’re advertised to retail at thirty-five dollars. And stores that sell them at that rate make a profit of fifty percent. The regional supply house, before them, knocks down from forty to sixty percent, on the wholesale price. Then the trade name distributor makes at least fifty percent on the sales to the regional supply houses.”

“Trade name distributor?” Tracy said, as though ignorant of what the other was talking about. “You mean the manufacturer?”

“No, sir. That razor you just looked at bears a trade name of a company that owns no factory of its own. It buys the razors from a large electrical appliances manufacturing complex which turns out several other name brand electric razors as well. The trade name company does nothing except market the product. Its budget, by the way, calls for an expenditure of six dollars on every razor for national advertising.”

“Well, what are you getting at?” Tracy said impatiently.

Frederic Flowers had reached his punch line. “All right, we’ve traced the razor all the way back to the manufacturing complex which made it. Mr. Tracy, that razor you bought at a discount bargain for twenty-five dollars cost thirty-eight cents to produce.”

Tracy pretended to be dumbfounded. “I don’t believe it.”

“It can be proven.”

Frank Tracy thought about it for a while. “Well, even if true, so what?”

“It’s a crime, that’s so-what,” Flowers blurted indignantly. “And that’s where Freer Enterprises comes in. Very shortly, we’re going to enter the market with an electric razor retailing for exactly one dollar. No name brand, no advertising, no nothing except a razor just as good as though selling for from twenty-five to fifty dollars.”

Tracy scoffed his disbelief. “That’s where you’re wrong. No electric razor manufacturer would sell to you. They’d be cutting their own throats.”

The Freer Enterprises official shook his head, in scorn. “That’s where you’re wrong. The same electric appliance manufacturer who produced that razor there will make a similar one, slightly different in appearance, for the same price for us. They don’t