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ripped out of Time magazine, of a novel called The Dream of Scipio, a thriller with intellectual pretension. He reads the sentence of the review that has made him a buyer: “Civilization had made them men of learning, but in order to save it they must leave their studies and become men of action.” As he taps on his computer keyboard, the television over his head replays Mike Magnante’s home run ball of the night before. The Oakland A’s announcers are trying to explain why the Oakland A’s are still behind the Anaheim Angels and the Seattle Mariners in the division standings. “The main reason this team is trailing in the American League West,” an announcer says, “is that they haven’t hit in the clutch, they haven’t hit with guys in scoring position.” Billy drops the book review, forgets about Amazon, and reaches for the TV remote control. Of the many false beliefs peddled by the TV announcers, this fealty to “clutch hitting” was maybe the most maddening to Billy Beane. “It’s fucking luck,” he says, and faces around the dial until he finds Moneyline with Lou Dobbs. He prefers watching money shows to watching baseball anyway.

On the eve of the trading deadline, July 30, he was still pursuing two players, and one of them is the Cleveland Indians’ lefthander, Ricardo Rincon. At that very moment, Rincon is still just a few yards away, inside the visitor’s locker room, dressing to play the second game of the three-game series against the Oakland A’s. The night before, he’d only thrown seven pitches. His arm, no doubt, felt good. The Cleveland Indians have given up any hope of winning this year, and are now busy selling off their parts. “The premier left-handed setup man is just a luxury we can’t afford,” said Indians’ GM Shapiro. Shapiro has shopped Rincon around the league and told Billy that there is at least one other bidder. Billy has found out—he won’t say how—that the other bidder is the San Francisco Giants and that the Giants’ offer may be better than his. All Billy has offered the Indians is a minor league second baseman named Marshall MacDougal. MacDougal isn’t that bad a player.

Anyone seeking to understand how this team with no money kept winning more and more games would do well to notice their phenomenal ability to improve in the middle of a season. Ever since 1999 the Oakland A’s have played like a different team after the All-Star break than before it. Last year they had been almost bizarrely better: 44-43 before the break, 58-17 after it. Since the All-Star Game was created, in 1933, no other team had ever won so many of its final seventy-five games.*

Tom Ruane, a researcher associated with Retrosheet, which had evolved from Bill James’s Project Scoresheet, offers this calculation: the only team since 1961 with a better second-half record over a four-year stretch than the Oakland A’s in 1999-2002 were the 1991-94 Atlanta Braves, and no team over a four-year stretch has improved itself in midseason by so much.

The reason the Oakland A’s, as run by Billy Beane, played as if they were a different team in the second half of the season is that they were a different team. As spring turned to summer the market allowed Billy to do things that he could do at no other time of the year. The bad teams lost hope. With the loss of hope came a desire to cut costs. With the desire to cut costs came the dumping of players. As the supply of players rose, their prices fell. By midsummer, Billy Beane was able to acquire players he could never have afforded at the start of the season. By the middle of June, six weeks before the trading deadline, he was walking into Paul DePodesta’s office across the hall from his own and saying, “This is the time to make a fucking A trade.” When asked what was meant by a “Fucking A trade,” he said, “A Fucking A trade is one that causes everyone else in the business to say ‘Fucking A.’”

By late July—the trade deadline was July 31—Billy’s antennae for bargains quivered. Shopping for players just before the deadline was like shopping for used designer dresses on the day after the Oscars, or for second-hand engagement rings in Reno. His goal at the start of the season had been to build a team good enough to remain in contention until the end of June. On July 1, the American League West standings looked like this:

Wins

Loses

Games Behind

Seattle

52

30

Anaheim

47

33

4

Oakland

46

36

6

Texas

35

45

16

Having kept the team close enough to hope, Billy could now go out and shop for whatever else he needed to get to the play-offs. When he set off on this shopping spree, he kept in mind five simple rules:

“No matter how successful you are, change is always good. There can never be a status quo. When you have no money you can’t afford long-term solutions, only short-term ones. You have to always be upgrading. Otherwise you’re fucked.”

“The day you say you have to do something, you’re screwed. Because you are going to make a bad deal. You can always recover from the player you didn’t sign. You may never recover from the player you signed at the wrong price.”

“Know exactly what every player in baseball is worth to you. You can put a dollar figure on it.”

“Know exactly who you want and go after him.” (Never mind who they say they want to trade.)

“Every deal you do will be publicly scrutinized by subjective opinion. If I’m [IBM CEO] Lou Gerstner, I’m not worried that every personnel decision I make is going to wind up on the front page of the business section. Not everyone believes that they know everything about the personal computer. But everyone who ever picked up a bat thinks he knows baseball. To do this well, you have to ignore the newspapers.”

His complete inability to heed Rule #5 Billy

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