Makers by Cory Doctorow (read this if .txt) đź“•
Excerpt from the book:
Makers tells the story of a group of hardware hackers who fall in with microfinancing venture capitalists and reinvent the American economy after a total economic collapse, and who find themselves swimming with sharks, fighting with gangsters, and leading a band of global techno-revolutionaries.
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you mean?”
“Suzanne, they were impressed by you. Everyone knows that quarterly numbers are easy to cook—anything less than two annual reports is as likely to be enronning as real fortune-making. But your dispatches from here—they’re what sold them. It’s what’s convincing everyone. Kettlewell said that three quarters of his new recruits come on board after reading your descriptions of this place. That’s how I ended up here.”
She shook her head. “That’s very flattering, Tjan, but—”
He waved her off and then, surprisingly, came around the desk and hugged her. “But nothing, Suzanne. Kettlewell, Lester, Perry—they’re all basically big kids. Full of enthusiasm and invention, but they’ve got the emotional maturity and sense of scale of hyperactive five year olds. You and me, we’re grownups. People take us seriously. It’s easy to get a kid excited, but when a grownup chimes in you know there’s some there there.”
Suzanne recovered herself after a second and put away her notepad. “I’m just the person who writes it all down. You people are making it happen.”
“In ten years’ time, they’ll remember you and not us,” Tjan said. “You should get Kettlewell to put you on the payroll.”
Kettlewell himself turned up the next day. Suzanne had developed an intuitive sense of the flight-times from the west coast and so for a second she couldn’t figure out how he could possibly be standing there—nothing in the sky could get him from San Jose to Miami for a seven AM arrival.
“Private jet,” he said, and had the grace to look slightly embarrassed. “Kodak had eight of them and Duracell had five. We’ve been trying to sell them all off but no one wants a used jet these days, not even Saudi princes or Columbian drug-lords.”
“So, basically, it was going to waste.”
He smiled and looked eighteen—she really did feel like the only grownup sometimes—and said, “Zackly—it’s practically environmental. Where’s Tjan?”
“Downstairs saying goodbye to the guys, I think.”
“OK,” he said. “Are you coming?”
She grabbed her notebook and a pen and beat him out the door of her rented condo.
“What’s this all about,” Tjan said, looking wary. The guys were hang-dog and curious looking, slightly in awe of Kettlewell, who did little to put them at their ease—he was staring intensely at Tjan.
“Exit interview,” he said. “Company policy.”
Tjan rolled his eyes. “Come on,” he said. “I’ve got a flight to catch in an hour.”
“I could give you a lift,” Kettlewell said.
“You want to do the exit interview between here and the airport?”
“I could give you a lift to JFK. I’ve got the jet warmed up and waiting.”
Sometimes, Suzanne managed to forget that Kodacell was a multi-billion dollar operation and that Kettlewell was at its helm, but other times the point was very clear.
“Come on,” he said, “we’ll make a day of it. We can stop on the way and pick up some barbecue to eat on the plane. I’ll even let you keep your seat in the reclining position during take-off and landing. Hell, you can turn your cell-phone on—just don’t tell the Transport Security Administration!”
Tjan looked cornered, then resigned. “Sounds good to me,” he said and Kettlewell shouldered one of the two huge duffel-bags that were sitting by the door.
“Hi, Kettlewell,” Perry said.
Kettlewell set down the duffel. “Sorry, sorry. Lester, Perry, it’s really good to see you. I’ll bring Suzanne back tonight and we’ll all go out for dinner, OK?”
Suzanne blinked. “I’m coming along?”
“I sure hope so,” Kettlewell said.
Perry and Lester accompanied them down in the elevator.
“Private jet, huh?” Perry said. “Never been in one of those.”
Kettlewell told them about his adventures trying to sell off Kodacell’s private air force.
“Send one of them our way, then,” Lester said.
“Do you fly?” Kettlewell said.
“No,” Perry said. “Lester wants to take it apart. Right, Les?”
Lester nodded. “Lots of cool junk in a private jet.”
“These things are worth millions, guys,” Kettlewell said.
“No, someone paid millions for them,” Perry said. “They’re worth whatever you can sell them for.”
Kettlewell laughed. “You’ve had an influence around here, Tjan,” he said. Tjan managed a small, tight smile.
Kettlewell had a driver waiting outside of the building who loaded the duffels into the spacious trunk of a spotless dark town-car whose doors chunked shut with an expensive sound.
“I want you to know that I’m really not angry at all, OK?” Kettlewell said.
Tjan nodded. He had the look of a man who was steeling himself for a turn in an interrogation chamber. He’d barely said a word since Kettlewell arrived. For his part, Kettlewell appeared oblivious to all of this, though Suzanne was pretty sure that he understood exactly how uncomfortable this was making Tjan.
“The thing is, six months ago, nearly everyone was convinced that I was a fucking moron, that I was about to piss away ten billion dollars of other people’s money on a stupid doomed idea. Now they’re copying me and poaching my best people. So this is good news for me, though I’m going to have to find a new business manager for those two before they get picked up for turning planes into component pieces.”
Suzanne’s PDA vibrated whenever the number of online news stories mentioning her or Kodacell or Kettlewell increased or decreased sharply. She used to try to read everything, but it was impossible to keep up—now all she wanted was to keep track of whether the interestingness-index was on the uptick or downtick.
It had started to buzz that morning and the pitch had increased steadily until it was actually uncomfortable in her pocket. Irritated, she yanked it out and was about to switch it off when the lead article caught her eye.
KODACELL LOSES TJAN TO WESTINGHOUSE
The by-line was Freddy. Feeling like a character in a horror movie who can’t resist the compulsion to look under the bed, Suzanne thumbed the PDA’s wheel and brought up the whole article.
:: Kodacell business-manager Tjan Lee Tang, whose adventures we’ve
:: followed through Suzanne Church’s gushing, besotted blog posts
She looked away and reflexively reached toward the delete button. The innuendo that she was romantically involved with one or more of the guys had circulated on her blog’s message boards and around the diggdots ever since she’d started writing about them. No woman could possibly be writing about this stuff because it was important—she had to be “with the band,” a groupie or a whore.
Combine that with Rat-Toothed Freddy’s sneering tone and she was instantly sent into heart-thundering rage. She deleted the post and looked out the window. Her pager buzzed some more and she looked down. The same article, being picked up on blogs, on some of the bigger diggdots, and an AP wire.
She forced herself to re-open it.
:: has been hired to head up a new business unit on behalf of the
:: multinational giant Westinghouse. The appointment stands as more
:: proof of Church’s power to cloud men’s minds with pretty empty
:: words about the half-baked dot-com schemes that have oozed out of
:: Silicon Valley and into every empty and dead American suburb.
It was hypnotic, like staring into the eyes of a serpent. Her pulse actually thudded in her ears for a second before she took a few deep breaths and calmed down enough to finish the article, which was just more of the same: nasty personal attacks, sniping, and innuendo. Freddy even managed to imply that she was screwing all of them—and Kettlewell besides.
Kettlewell leaned over her shoulder and read.
“You should send him an email,” he said. “That’s disgusting. That’s not reportage.”
“Never get into a pissing match with a skunk,” she said. “What Freddy wants is for me to send him mail that he can publish along with more snarky commentary. When the guy you’re arguing with controls the venue you’re arguing in, you can’t possibly win.”
“So blog him,” Kettlewell said. “Correct the record.”
“The record is correct,” she said. “It’s never been incorrect. I’ve written an exhaustive record that is there for everyone to see. If people believe this, no amount of correction will help.”
Kettlewell made a face like a little boy who’d been told he couldn’t have a toy. “That guy is poison,” he said. “Those quote-marks around blog.”
“Let him add his quote-marks,” she said. “My daily readership is higher than the Merc’s paid circulation this week.” It was true. After a short uphill climb from her new URL, she’d accumulated enough readers that the advertising revenue dwarfed her old salary at the Merc, an astonishing happenstance that nevertheless kept her bank-account full. She clicked a little. “Besides, look at this, there are three dozen links pointing at this story so far and all of them are critical of him. We don’t need to stick up for ourselves—the world will.”
Saying it calmed her and now they were at the airport. They cruised into a private gate, away from the militarized gulag that fronted Miami International. A courteous security guard waved them through and the driver confidently piloted the car up to a wheeled jetway beside a cute, stubby little toy jet. On the side, in cursive script, was the plane’s name: Suzanne.
She looked accusatorially at Kettlewell.
“It was called that when I bought the company,” he said, expressionless but somehow mirthful behind his curved surfer shades. “But I kept it because I liked the private joke.”
“Just no one tell Freddy that you’ve got an airplane with my name on it or we’ll never hear the fucking end of it.”
She covered her mouth, regretting her language, and Kettlewell laughed, and so did Tjan, and somehow the ice was broken between them.
“No way flying this thing is cost-effective,” Tjan said. “Your CFO should be kicking your ass.”
“It’s a little indulgence,” Kettlewell said, bounding up the steps and shaking hands with a small, neat woman pilot, an African-American with corn-rows peeking out under her smart peaked cap. “Once you’ve flown in your own bird, you never go back.”
“This is a monstrosity,” Tjan said as he boarded. “What this thing eats up in hangar fees alone would be enough to bankroll three or four teams.” He settled into an oversized Barcalounger of a seat and accepted a glass of orange juice that the pilot poured for him. “Thank you, and no offense.”
“None taken,” she said. “I agree one hundred percent.”
“See,” Tjan said.
Suzanne took her own seat and her own glass and buckled in and watched the two of them, warming up for the main event, realizing that she’d been brought along as a kind of opening act.
“They paying you more?”
“Yup,” Tjan said. “All on the back-end. Half a point on every dollar brought in by a team I coach or whose members I mentor.”
Kettlewell whistled. “That’s a big share,” he said.
“If I can make my numbers, I’ll take home a million this year.”
“You’ll make those numbers. Good negotiations. Why didn’t you ask us for the same deal?”
“Would you have given it to me?”
“You’re a star,” Kettlewell said, nodding at Suzanne, whose invisibility to the conversation popped like a bubble. “Thanks to her.”
“Thanks, Suzanne,” Tjan said.
Suzanne blushed. “Come on, guys.”
Tjan shook his head. “She doesn’t really understand. It’s actually kind of charming.”
“We might have matched the offer.”
“Suzanne, they were impressed by you. Everyone knows that quarterly numbers are easy to cook—anything less than two annual reports is as likely to be enronning as real fortune-making. But your dispatches from here—they’re what sold them. It’s what’s convincing everyone. Kettlewell said that three quarters of his new recruits come on board after reading your descriptions of this place. That’s how I ended up here.”
She shook her head. “That’s very flattering, Tjan, but—”
He waved her off and then, surprisingly, came around the desk and hugged her. “But nothing, Suzanne. Kettlewell, Lester, Perry—they’re all basically big kids. Full of enthusiasm and invention, but they’ve got the emotional maturity and sense of scale of hyperactive five year olds. You and me, we’re grownups. People take us seriously. It’s easy to get a kid excited, but when a grownup chimes in you know there’s some there there.”
Suzanne recovered herself after a second and put away her notepad. “I’m just the person who writes it all down. You people are making it happen.”
“In ten years’ time, they’ll remember you and not us,” Tjan said. “You should get Kettlewell to put you on the payroll.”
Kettlewell himself turned up the next day. Suzanne had developed an intuitive sense of the flight-times from the west coast and so for a second she couldn’t figure out how he could possibly be standing there—nothing in the sky could get him from San Jose to Miami for a seven AM arrival.
“Private jet,” he said, and had the grace to look slightly embarrassed. “Kodak had eight of them and Duracell had five. We’ve been trying to sell them all off but no one wants a used jet these days, not even Saudi princes or Columbian drug-lords.”
“So, basically, it was going to waste.”
He smiled and looked eighteen—she really did feel like the only grownup sometimes—and said, “Zackly—it’s practically environmental. Where’s Tjan?”
“Downstairs saying goodbye to the guys, I think.”
“OK,” he said. “Are you coming?”
She grabbed her notebook and a pen and beat him out the door of her rented condo.
“What’s this all about,” Tjan said, looking wary. The guys were hang-dog and curious looking, slightly in awe of Kettlewell, who did little to put them at their ease—he was staring intensely at Tjan.
“Exit interview,” he said. “Company policy.”
Tjan rolled his eyes. “Come on,” he said. “I’ve got a flight to catch in an hour.”
“I could give you a lift,” Kettlewell said.
“You want to do the exit interview between here and the airport?”
“I could give you a lift to JFK. I’ve got the jet warmed up and waiting.”
Sometimes, Suzanne managed to forget that Kodacell was a multi-billion dollar operation and that Kettlewell was at its helm, but other times the point was very clear.
“Come on,” he said, “we’ll make a day of it. We can stop on the way and pick up some barbecue to eat on the plane. I’ll even let you keep your seat in the reclining position during take-off and landing. Hell, you can turn your cell-phone on—just don’t tell the Transport Security Administration!”
Tjan looked cornered, then resigned. “Sounds good to me,” he said and Kettlewell shouldered one of the two huge duffel-bags that were sitting by the door.
“Hi, Kettlewell,” Perry said.
Kettlewell set down the duffel. “Sorry, sorry. Lester, Perry, it’s really good to see you. I’ll bring Suzanne back tonight and we’ll all go out for dinner, OK?”
Suzanne blinked. “I’m coming along?”
“I sure hope so,” Kettlewell said.
Perry and Lester accompanied them down in the elevator.
“Private jet, huh?” Perry said. “Never been in one of those.”
Kettlewell told them about his adventures trying to sell off Kodacell’s private air force.
“Send one of them our way, then,” Lester said.
“Do you fly?” Kettlewell said.
“No,” Perry said. “Lester wants to take it apart. Right, Les?”
Lester nodded. “Lots of cool junk in a private jet.”
“These things are worth millions, guys,” Kettlewell said.
“No, someone paid millions for them,” Perry said. “They’re worth whatever you can sell them for.”
Kettlewell laughed. “You’ve had an influence around here, Tjan,” he said. Tjan managed a small, tight smile.
Kettlewell had a driver waiting outside of the building who loaded the duffels into the spacious trunk of a spotless dark town-car whose doors chunked shut with an expensive sound.
“I want you to know that I’m really not angry at all, OK?” Kettlewell said.
Tjan nodded. He had the look of a man who was steeling himself for a turn in an interrogation chamber. He’d barely said a word since Kettlewell arrived. For his part, Kettlewell appeared oblivious to all of this, though Suzanne was pretty sure that he understood exactly how uncomfortable this was making Tjan.
“The thing is, six months ago, nearly everyone was convinced that I was a fucking moron, that I was about to piss away ten billion dollars of other people’s money on a stupid doomed idea. Now they’re copying me and poaching my best people. So this is good news for me, though I’m going to have to find a new business manager for those two before they get picked up for turning planes into component pieces.”
Suzanne’s PDA vibrated whenever the number of online news stories mentioning her or Kodacell or Kettlewell increased or decreased sharply. She used to try to read everything, but it was impossible to keep up—now all she wanted was to keep track of whether the interestingness-index was on the uptick or downtick.
It had started to buzz that morning and the pitch had increased steadily until it was actually uncomfortable in her pocket. Irritated, she yanked it out and was about to switch it off when the lead article caught her eye.
KODACELL LOSES TJAN TO WESTINGHOUSE
The by-line was Freddy. Feeling like a character in a horror movie who can’t resist the compulsion to look under the bed, Suzanne thumbed the PDA’s wheel and brought up the whole article.
:: Kodacell business-manager Tjan Lee Tang, whose adventures we’ve
:: followed through Suzanne Church’s gushing, besotted blog posts
She looked away and reflexively reached toward the delete button. The innuendo that she was romantically involved with one or more of the guys had circulated on her blog’s message boards and around the diggdots ever since she’d started writing about them. No woman could possibly be writing about this stuff because it was important—she had to be “with the band,” a groupie or a whore.
Combine that with Rat-Toothed Freddy’s sneering tone and she was instantly sent into heart-thundering rage. She deleted the post and looked out the window. Her pager buzzed some more and she looked down. The same article, being picked up on blogs, on some of the bigger diggdots, and an AP wire.
She forced herself to re-open it.
:: has been hired to head up a new business unit on behalf of the
:: multinational giant Westinghouse. The appointment stands as more
:: proof of Church’s power to cloud men’s minds with pretty empty
:: words about the half-baked dot-com schemes that have oozed out of
:: Silicon Valley and into every empty and dead American suburb.
It was hypnotic, like staring into the eyes of a serpent. Her pulse actually thudded in her ears for a second before she took a few deep breaths and calmed down enough to finish the article, which was just more of the same: nasty personal attacks, sniping, and innuendo. Freddy even managed to imply that she was screwing all of them—and Kettlewell besides.
Kettlewell leaned over her shoulder and read.
“You should send him an email,” he said. “That’s disgusting. That’s not reportage.”
“Never get into a pissing match with a skunk,” she said. “What Freddy wants is for me to send him mail that he can publish along with more snarky commentary. When the guy you’re arguing with controls the venue you’re arguing in, you can’t possibly win.”
“So blog him,” Kettlewell said. “Correct the record.”
“The record is correct,” she said. “It’s never been incorrect. I’ve written an exhaustive record that is there for everyone to see. If people believe this, no amount of correction will help.”
Kettlewell made a face like a little boy who’d been told he couldn’t have a toy. “That guy is poison,” he said. “Those quote-marks around blog.”
“Let him add his quote-marks,” she said. “My daily readership is higher than the Merc’s paid circulation this week.” It was true. After a short uphill climb from her new URL, she’d accumulated enough readers that the advertising revenue dwarfed her old salary at the Merc, an astonishing happenstance that nevertheless kept her bank-account full. She clicked a little. “Besides, look at this, there are three dozen links pointing at this story so far and all of them are critical of him. We don’t need to stick up for ourselves—the world will.”
Saying it calmed her and now they were at the airport. They cruised into a private gate, away from the militarized gulag that fronted Miami International. A courteous security guard waved them through and the driver confidently piloted the car up to a wheeled jetway beside a cute, stubby little toy jet. On the side, in cursive script, was the plane’s name: Suzanne.
She looked accusatorially at Kettlewell.
“It was called that when I bought the company,” he said, expressionless but somehow mirthful behind his curved surfer shades. “But I kept it because I liked the private joke.”
“Just no one tell Freddy that you’ve got an airplane with my name on it or we’ll never hear the fucking end of it.”
She covered her mouth, regretting her language, and Kettlewell laughed, and so did Tjan, and somehow the ice was broken between them.
“No way flying this thing is cost-effective,” Tjan said. “Your CFO should be kicking your ass.”
“It’s a little indulgence,” Kettlewell said, bounding up the steps and shaking hands with a small, neat woman pilot, an African-American with corn-rows peeking out under her smart peaked cap. “Once you’ve flown in your own bird, you never go back.”
“This is a monstrosity,” Tjan said as he boarded. “What this thing eats up in hangar fees alone would be enough to bankroll three or four teams.” He settled into an oversized Barcalounger of a seat and accepted a glass of orange juice that the pilot poured for him. “Thank you, and no offense.”
“None taken,” she said. “I agree one hundred percent.”
“See,” Tjan said.
Suzanne took her own seat and her own glass and buckled in and watched the two of them, warming up for the main event, realizing that she’d been brought along as a kind of opening act.
“They paying you more?”
“Yup,” Tjan said. “All on the back-end. Half a point on every dollar brought in by a team I coach or whose members I mentor.”
Kettlewell whistled. “That’s a big share,” he said.
“If I can make my numbers, I’ll take home a million this year.”
“You’ll make those numbers. Good negotiations. Why didn’t you ask us for the same deal?”
“Would you have given it to me?”
“You’re a star,” Kettlewell said, nodding at Suzanne, whose invisibility to the conversation popped like a bubble. “Thanks to her.”
“Thanks, Suzanne,” Tjan said.
Suzanne blushed. “Come on, guys.”
Tjan shook his head. “She doesn’t really understand. It’s actually kind of charming.”
“We might have matched the offer.”
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