A Distinguished Provincial in Paris by Honoré de Balzac (the best novels to read .TXT) 📕

talk, Lucien gained a knowledge of the inner life of literature, and of the manners and customs of the craft.

"While they are setting up the paper, I will go round with you and introduce you to the managers of your theatres, and take you behind the scenes," said Lousteau. "And then we will go to the Panorama-Dramatique, and have a frolic in their dressing-rooms."

Arm-in-arm, they went from theatre to theatre. Lucien was introduced to this one and that, and enthroned as a dramatic critic. Managers complimented him, actresses flung him side glances; for every one of them knew that this was the critic who, by a single article, had gained an engagement at the Gymnase, with twelve thousand francs a year, for Coralie, and another for Florine at the Panorama-Dramatique with eight thousand francs. Lucien was a man of importance. The little ovations raised Lucien in his own eyes, and taught him to know his power. At eleven o'clock the pair arrived at the Panorama-Dramatique; Lucien with a careless air that worked wonders. Nathan was there. Nathan held out a hand, which Lucien squeezed.

"Ah! my masters, so you have a mind to floor me, have you?" said Nathan, looking from one to the other.

"Just you wait till to-morrow, my dear fellow, and you shall see how Lucien has taken you in hand. Upon my word, you will be pleased. A piece of serious criticism like that is sure to do a book good."

Lucien reddened with confusion.

"Is it severe?" inquired Nathan.

"It is serious," said Lousteau.

"Then there is no harm done," Nathan rejoined. "Hector Merlin in the greenroom of the Vaudeville was saying that I had been cut up."

"Let him talk, and wait," cried Lucien, and took refuge in Coralie's dressing-room. Coralie, in her alluring costume, had just come off the stage.


Next morning, as Lucien and Coralie sat at breakfast, a carriage drove along the Rue de Vendome. The street was quiet enough, so that they could hear the light sound made by an elegant cabriolet; and there was that in the pace of the horse, and the manner of pulling up at the door, which tells unmistakably of a thoroughbred. Lucien went to the window, and there, in fact, beheld a splendid English horse, and no less a person than Dauriat flinging the reins to his man as he stepped down.

"'Tis the publisher, Coralie," said Lucien.

"Let him wait, Berenice," Coralie said at once.

Lucien smiled at her presence of mind, and kissed her with a great rush of tenderness. This mere girl had made his interests hers in a wonderful way; she was quick-witted where he was concerned. The apparition of the insolent publisher, the sudden and complete collapse of that prince of charlatans, was due to circumstances almost entirely forgotten, so utterly has the book trade changed during the last fifteen years.

From 1816 to 1827, when newspaper reading-rooms were only just beginning to lend new books, the fiscal law pressed more heavily than ever upon periodical publications, and necessity created the invention of advertisements. Paragraphs and articles in the newspapers were the only means of advertisement known in those days; and French newspapers before the year 1822 were so small, that the largest sheet of those times was not so large as the smallest daily paper of ours. Dauriat and Ladvocat, the first publishers to make a stand against the tyranny of journalists, were also the first to use the placards which caught the attention of Paris by strange type, striking colors, vignettes, and (at a later time) by lithograph illustrations, till a placard became a fairy-tale for the eyes, and not unfrequently a snare for the purse of the amateur. So much originality indeed was expended on placards in Paris, that one of that peculiar kind of maniacs, known as a collector, possesses a complete series.

At first the placard was confined to the shop-windows and stalls upon the Boulevards in Paris; afterwards it spread all over France, till it was supplanted to some extent by a return to advertisements in the newspapers. But the placard, nevertheless, which continues to strike the eye, after the advertisement and the book which is advertised are both forgotten, will always be among us; it took a new lease of life when walls were plastered with posters.

Newspaper advertising, the offspring of heavy stamp duties, a high rate of postage, and the heavy deposits of caution-money required by the government as security for good behavior, is within the reach of all who care to pay for it, and has turned the fourth page of every journal into a harvest field alike for the speculator and the Inland Revenue Department. The press restrictions were invented in the time of M. de Villele, who had a chance, if he had but known it, of destroying the power of journalism by allowing newspapers to multiply till no one took any notice of them; but he missed his opportunity, and a sort of privilege was created, as it were, by the almost insuperable difficulties put in the way of starting a new venture. So, in 1821, the periodical press might be said to have power of life and death over the creations of the brain and the publishing trade. A few lines among the items of news cost a fearful amount. Intrigues were multiplied in newspaper offices; and of a night when the columns were divided up, and this or that article was put in or left out to suit the space, the printing-room became a sort of battlefield; so much so, that the largest publishing firms had writers in their pay to insert short articles in which many ideas are put in little space. Obscure journalists of this stamp were only paid after the insertion of the items, and not unfrequently spent the night in the printing-office to make sure that their contributions were not omitted; sometimes putting in a long article, obtained heaven knows how, sometimes a few lines of a puff.

The manners and customs of journalism and of the publishing houses have since changed so much, that many people nowadays will not believe what immense efforts were made by writers and publishers of books to secure a newspaper puff; the martyrs of glory, and all those who are condemned to the penal servitude of a life-long success, were reduced to such shifts, and stooped to depths of bribery and corruption as seem fabulous to-day. Every kind of persuasion was brought to bear on journalists--dinners, flattery, and presents. The following story will throw more light on the close connection between the critic and the publisher than any quantity of flat assertions.

There was once upon a time an editor of an important paper, a clever writer with a prospect of becoming a statesman; he was young in those days, and fond of pleasure, and he became the favorite of a well-known publishing house. One Sunday the wealthy head of the firm was entertaining several of the foremost journalists of the time in the country, and the mistress of the house, then a young and pretty woman, went to walk in her park with the illustrious visitor. The head-clerk of the firm, a cool, steady, methodical German with nothing but business in his head, was discussing a project with one of the journalists, and as they chatted they walked on into the woods beyond the park. In among the thickets the German thought he caught a glimpse of his hostess, put up his eyeglass, made a sign to his young companion to be silent, and turned back, stepping softly.--"What did you see?" asked the journalist.--"Nothing particular," said the clerk. "Our affair of the long article is settled. To-morrow we shall have at least three columns in the _Debats_."

Another anecdote will show the influence of a single article.

A book of M. de Chateaubriand's on the last of the Stuarts was for some time a "nightingale" on the bookseller's shelves. A single article in the _Journal des Debats_ sold the work in a week. In those days, when there were no lending libraries, a publisher would sell an edition of ten thousand copies of a book by a Liberal if it was well reviewed by the Opposition papers; but then the Belgian pirated editions were not as yet.

The preparatory attacks made by Lucien's friends, followed up by his article on Nathan, proved efficacious; they stopped the sale of his book. Nathan escaped with the mortification; he had been paid; he had nothing to lose; but Dauriat was like to lose thirty thousand francs. The trade in new books may, in fact, be summed up much on this wise. A ream of blank paper costs fifteen francs, a ream of printed paper is worth anything between a hundred sous and a hundred crowns, according to its success; a favorable or unfavorable review at a critical time often decides the question; and Dauriat having five hundred reams of printed paper on hand, hurried to make terms with Lucien. The sultan was now the slave.

After waiting for some time, fidgeting and making as much noise as he could while parleying with Berenice, he at last obtained speech of Lucien; and, arrogant publisher though he was, he came in with the radiant air of a courtier in the royal presence, mingled, however, with a certain self-sufficiency and easy good humor.

"Don't disturb yourselves, my little dears! How nice they look, just like a pair of turtle-doves! Who would think now, mademoiselle, that he, with that girl's face of his, could be a tiger with claws of steel, ready to tear a reputation to rags, just as he tears your wrappers, I'll be bound, when you are not quick enough to unfasten them," and he laughed before he had finished his jest.

"My dear boy----" he began, sitting down beside Lucien.--"Mademoiselle, I am Dauriat," he said, interrupting himself. He judged it expedient to fire his name at her like a pistol shot, for he considered that Coralie was less cordial than she should have been.

"Have you breakfasted, monsieur; will you keep us company?" asked Coralie.

"Why, yes; it is easier to talk at table," said Dauriat. "Besides, by accepting your invitation I shall have a right to expect you to dine with my friend Lucien here, for we must be close friends now, hand and glove!"

"Berenice! Bring oysters, lemons, fresh butter, and champagne," said Coralie.

"You are too clever not to know what has brought me here," said Dauriat, fixing his eyes on Lucien.

"You have come to buy my sonnets."

"Precisely. First of all, let us lay down our arms on both sides." As he spoke he took out a neat pocketbook, drew from it three bills for a thousand francs each, and laid them before Lucien with a suppliant air. "Is monsieur content?" asked he.

"Yes," said the poet. A sense of beatitude, for which no words exist, flooded his soul at the sight of that unhoped wealth. He controlled himself, but he longed to sing aloud, to jump for joy; he was ready to believe in Aladdin's lamp and in enchantment; he believed in his own genius, in short.

"Then the _Marguerites_ are mine," continued Dauriat; "but you will undertake not to attack my publications, won't you?"

"The _Marguerites_ are yours, but I cannot pledge my pen; it is at the service of my friends, as theirs are mine."

"But you are one of my authors now. All my authors are my friends. So you won't spoil my business without warning me beforehand, so that I am prepared, will you?"

"I agree to that."

"To your fame!" and Dauriat raised his glass.