The Theory of the Leisure Class by Thorstein Veblen (phonics readers TXT) 📕
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1899 was the tail end of the Gilded Age, a time in America of rapid economic expansion that caused a select few to become ultra-wealthy, while millions of commoners struggled in abject poverty. It was against this backdrop that Veblen, an economist and sociologist at the University of Chicago, wrote The Theory of the Leisure Class, a book that brought the phrase “conspicuous consumption” into the modern vocabulary.
Veblen’s thesis centers on the definition of what he calls the “leisure class,” the upper social class consisting of wealthy individuals who are socially exempt from productive work. Their work instead becomes what he calls “conspicuous consumption”: spending their wealth in increasingly ostentatious ways in order to preserve their class status. Meanwhile, the lower and middle classes are the ones actually engaged in work that is productive to society—manufacturing and industry—with the goal of eventually being able to emulate the social status afforded by the conspicuous consumption of their leisure class masters.
Along the way, Veblen links these behaviors with social strictures left over from feudal society, arguing that contemporary human society has not evolved far beyond our medieval peasant-and-lord forefathers. In those ancient societies, productive labor came to be viewed as disreputable and dirty; thus, status is won not by accumulating wealth, but by displaying the evidence of wealth. He argues that many of what some would consider society’s ills are linked to this fundamental concept: for example, the mistreatment of women—forcing them into constricting clothing, preventing them from participating in independent economic life—is a way for their husbands to show off their unemployed status as a kind of conspicuous leisure; or society’s obsession with sports, celebrity, and organized religion, all forms of conspicuous leisure that bring no productive benefit to society, and on the contrary waste time and resources, but whose practitioners—superstars and clergy—maintain a high social status.
Though it was written over a hundred years ago when industrial society was just getting its footing, Veblen’s thesis predicts much of the social stratification we recognize today. Practical labor continues to be viewed as basically demeaning, while people struggle in vain to chase a glimmer of the vast wealth that celebrities, investors, bankers, hedge fund managers, and C-suite dwellers—the conspicuously-consuming leisure class of today—openly flaunt. As such, The Theory of the Leisure Class might be one of the most prescient and influential books of economic and social science of the 20th century.
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- Author: Thorstein Veblen
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Today a divergence in ideals is beginning to be apparent. The portion of the leisure class that has been consistently exempt from work and from pecuniary cares for a generation or more is now large enough to form and sustain opinion in matters of taste. Increased mobility of the members has also added to the facility with which a “social confirmation” can be attained within the class. Within this select class the exemption from thrift is a matter so commonplace as to have lost much of its utility as a basis of pecuniary decency. Therefore the latter-day upper-class canons of taste do not so consistently insist on an unremitting demonstration of expensiveness and a strict exclusion of the appearance of thrift. So, a predilection for the rustic and the “natural” in parks and grounds makes its appearance on these higher social and intellectual levels. This predilection is in large part an outcropping of the instinct of workmanship; and it works out its results with varying degrees of consistency. It is seldom altogether unaffected, and at times it shades off into something not widely different from that make-believe of rusticity which has been referred to above.
A weakness for crudely serviceable contrivances that pointedly suggest immediate and wasteless use is present even in the middle-class tastes; but it is there kept well in hand under the unbroken dominance of the canon of reputable futility. Consequently it works out in a variety of ways and means for shamming serviceability—in such contrivances as rustic fences, bridges, bowers, pavilions, and the like decorative features. An expression of this affectation of serviceability, at what is perhaps its widest divergence from the first promptings of the sense of economic beauty, is afforded by the cast-iron rustic fence and trellis or by a circuitous drive laid across level ground.
The select leisure class has outgrown the use of these pseudo-serviceable variants of pecuniary beauty, at least at some points. But the taste of the more recent accessions to the leisure class proper and of the middle and lower classes still requires a pecuniary beauty to supplement the aesthetic beauty, even in those objects which are primarily admired for the beauty that belongs to them as natural growths.
The popular taste in these matters is to be seen in the prevalent high appreciation of topiary work and of the conventional flowerbeds of public grounds. Perhaps as happy an illustration as may be had of this dominance of pecuniary beauty over aesthetic beauty in middle-class tastes is seen in the reconstruction of the grounds lately occupied by the Columbian Exposition. The evidence goes to show that the requirement of reputable expensiveness is still present in good vigor even where all ostensibly lavish display is avoided. The artistic effects actually wrought in this work of reconstruction diverge somewhat widely from the effect to which the same ground would have lent itself in hands not guided by pecuniary canons of taste. And even the better class of the city’s population view the progress of the work with an unreserved approval which suggests that there is in this case little if any discrepancy between the tastes of the upper and the lower or middle classes of the city. The sense of beauty in the population of this representative city of the advanced pecuniary culture is very chary of any departure from its great cultural principle of conspicuous waste.
The love of nature, perhaps itself borrowed from a higher-class code of taste, sometimes expresses itself in unexpected ways under the guidance of this canon of pecuniary beauty, and leads to results that may seem incongruous to an unreflecting beholder. The well-accepted practice of planting trees in the treeless areas of this country, for instance, has been carried over as an item of honorific expenditure into the heavily wooded areas; so that it is by no means unusual for a village or a farmer in the wooded country to clear the land of its native trees and immediately replant saplings of certain introduced varieties about the farmyard or along the streets. In this way a forest growth of oak, elm, beech, butternut, hemlock, basswood, and birch is cleared off to give room for saplings of soft maple, cottonwood, and brittle willow. It is felt that the inexpensiveness of leaving the forest trees standing would derogate from the dignity that should invest an article which is intended to serve a decorative and honorific end.
The like pervading guidance of taste by pecuniary repute is traceable in the prevalent standards of beauty in animals. The part played by this canon of taste in assigning her place in the popular aesthetic scale to the cow has already been spoken of. Something to the same effect is true of the other domestic animals, so far as they are in an appreciable degree industrially useful to the community—as, for instance, barnyard fowl, hogs, cattle, sheep, goats, draught-horses. They are of the nature of productive goods, and serve a useful, often a lucrative end; therefore beauty is not readily imputed to them. The case is different with those domestic animals which ordinarily serve no industrial end; such as pigeons, parrots and other cage-birds, cats, dogs, and fast horses. These commonly are items of conspicuous consumption, and are therefore honorific in their nature and may legitimately be accounted beautiful. This class of animals are conventionally admired by the body of the upper classes, while the pecuniarily lower classes—and that select minority of the leisure class among whom the rigorous canon that abjures thrift is in a measure obsolescent—find beauty in one class of animals as in another, without drawing a hard and fast line of pecuniary demarcation between the beautiful and the ugly. In the case of those domestic animals which are honorific and are reputed beautiful, there is a subsidiary basis of
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